Monday, February 10, 2014

The First Page of Google Myth

An excerpt from my new book, Snake E-Oil: The SEO Swindle.

Once upon a time
Google’s first page sounds like a fairy tale today. 
Because two people searching for the same item, using the same keywords will, most likely, get different results.
If you happen to have a Google+ account, search for anything on Google, and note or take a screen shot of what you see. Then log off, conduct the exact same search and compare the results. 
Chances are they will be different. Sometimes slightly, other times noticeably.
Google’s algorithms are serving search results based on who you are, where you are located, past searches, which sites you have visited in the past, and more. 
Why do you think they want people to use Google Chrome? That’s their own browser, and every time we use it, we are telling Google a little bit more about ourselves, our habits, our likes and dislikes, our hobbies, sites we visit often, and so on.

And we tell Google even more about ourselves the moment we log on to Gmail or Google+. It's kind of scary, isn’t it?
Of course this can also be seen as a positive thing, as long as Google uses its “super powers” for good, not evil.
So the next time an SEO “expert” tells you his or her company can make your site come up on Google’s first page, now you know.

The book will be available toward the end of February or early March 2014 from Amazon and Kindle.