Thursday, May 29, 2014

Cars I Love: 1965 Alfa Romeo TZ2 Zagato

1965 Alfa Romeo TZ2 Zagato. Gotta love every curve and detail on this beauty. What car design used to be like. A gorgeous classic!

Photo from ATS - Automobili Turismo e Sport.

Cars I Love are photos of automobiles I find and collect during my journeys around the Interwebs. Whenever possible, I try to credit the source. —Luis

Tuesday, May 27, 2014

Comparing SEO Apples to SEO Oranges

In order to stay up-to-date on techniques that a few SEO "experts" utilize to peddle their services, I recently read an article about selling SEO services.

In the article the "expert" explained how he'd sold a prospect by using an example of the results they obtained for another client, who was now ranking on "page one" for a very popular search term. That's when it occurred to me that some of these guys compare apples to oranges when answering those types of SEO-related questions.

Sure, they provide an answer, but all they do is use trickery to make their services appear stellar to the uneducated customer.

The customer may naively ask for results obtained by the SEO "pro" in the past, and out comes proof of previous success stories of how they helped XYZ company rank number one for a particular search term.

Well, that's all fine and dandy if company XYZ offers the same services, or sells the same products your company offers, but in most cases they won't even come close.

If you sell wines and related merchandise, and the example they are citing has to do with children's clothing, then how's that going to help you?

I've made the argument for quite some time, that you need an industry specialist when it comes to SEO. Don't buy into the illusion that SEO is a "one-size-fits-all" deal.

Also, keep in mind that con artists can claim that they helped XYZ Corp. achieve "page one" results—and even show you those results by conducting an on-screen search for a particular keyword or search phrase. That's great, but at that point I would personally contact XYZ Corp. to confirm that the claim is valid.

Just because someone says they helped so-and-so rank better, does not make it true.

When it comes to hiring SEO "experts," it pays to be a skeptic.